The Role of Advertising in Promoting Local Cuisine in Ilorin West LGA, Kwara State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Local cuisine is an essential aspect of cultural identity, and promoting it can enhance both cultural preservation and economic development. In Ilorin West LGA, Kwara State, local dishes such as pounded yam, amala, and various soups are deeply rooted in the community’s traditions. However, the promotion of these local foods has often been limited to informal channels. Advertising offers an opportunity to reach a broader audience and stimulate demand for local cuisine. According to Adebayo et al. (2023), advertising campaigns focusing on local food products can enhance their appeal, increase consumer interest, and contribute to the growth of local food businesses. This study examines the role of advertising in promoting local cuisine in Ilorin West LGA, exploring how advertising can elevate local food culture and stimulate both consumption and business development.
1.2 Statement of the Problem
Despite the rich culinary heritage in Ilorin West LGA, local cuisine has not received the same level of promotion as other commercial food products. This lack of visibility may limit the growth of local food businesses and reduce the broader appreciation of the region’s culinary offerings. While advertising has been used to promote food products in other regions, its role in promoting local cuisine in Ilorin West LGA remains underexplored. This study seeks to assess the effectiveness of advertising in promoting local cuisine in Ilorin West LGA and its potential to boost both local consumption and business opportunities.
1.3 Objectives of the Study
1. To evaluate the role of advertising in promoting local cuisine in Ilorin West LGA.
2. To assess the effectiveness of advertising in increasing consumer demand for local cuisine in Ilorin West LGA.
3. To examine the impact of advertising on the growth of local food businesses in Ilorin West LGA.
1.4 Research Questions
1. How effective is advertising in promoting local cuisine in Ilorin West LGA?
2. What impact does advertising have on consumer demand for local cuisine in Ilorin West LGA?
3. How does advertising influence the growth of local food businesses in Ilorin West LGA?
1.5 Research Hypothesis
1. Advertising significantly promotes local cuisine in Ilorin West LGA.
2. Advertising has a positive impact on consumer demand for local cuisine in Ilorin West LGA.
3. Advertising contributes to the growth of local food businesses in Ilorin West LGA.
1.6 Significance of the Study
This study is significant as it explores the potential of advertising to promote local cuisine, contributing to both cultural preservation and economic development in Ilorin West LGA. The findings will be valuable for local food businesses, marketers, and policymakers interested in using advertising to promote local food culture and stimulate economic growth.
1.7 Scope and Limitations of the Study
The study focuses on the role of advertising in promoting local cuisine in Ilorin West LGA, Kwara State, and does not address other aspects of the food industry or extend to other regions.
1.8 Operational Definition of Terms
1. Advertising: Promotional activities designed to raise awareness and stimulate demand for products or services, in this case, local cuisine.
2. Local Cuisine: Traditional food dishes that are unique to a particular region or community.
3. Consumer Demand: The desire and willingness of consumers to purchase local cuisine, influenced by advertising and other factors.
